I went to the Traveling session with Shabnam Asthana and Morgan McLintic because I would love to travel the world with my career. I am planning on seeing different places around the world in my free time, but it would be amazing to travel with my career. I think it would be a great environment for me because I love to see new things.
Shabnam Asthana started off the presentation by noting that globalization is inevitable. Everything is leading toward connection and we need to embrace and roll with it. She compared Public Relations to a landscape, which made everything so much clearer for me. PR involves hills (peaks and challenges), plateaus (comfort zones), pits (troubles), and caves (unknown zones). The modern PR landscape also involves waterfalls and many pits and peaks. I could relate this to my school work and my major, and it was nice to see a professional explain it in a fun way.
She told us to color our own worlds and to define our worlds in our own ways. Think about how we see the world. I see the world as a place for me to explore, and I would love to do that and color my experiences along the way. In order to do this we must have various skills like adaptability, research, knowledge on how to adapt to the complexity of simplicity and complexity, knowledge of trends, intelligence, sensitivity, team player skills, and written ability.
From learning more about global companies, you also need to familiarize yourself with diversity. We will be meeting so many people in our fields and it is important to know that everyone is different. Like these tips, the next speaker Morgan McLintic was very different. Both speakers were from different places with different outlooks and backgrounds but they were very qualified to teach about this topic.
Morgan works for Lewis PR and he taught us how to be a global communicator. Only 46% of money spent in PR is in the United States. The other 54% is somewhere else! This is important because when working somewhere you might need to reach out to subsidiaries in other countries. There is a huge market to branch out, and it helps if you are a global communicator.
He told us examples of why we would travel in a PR company and some were for press tours, PR summits, to open an office for an agency, to manage an agency, to pitch to new businesses, for crisis management, and to support international offices. If we want to do any of these things we should set our eyes on a company with a global presence. Before working there it would be a good idea to learn a new language and follow global events. It is important to know what is happening in the world and it will give you a leg up. An easy way to gain credibility would be to start a blog about international travels.
I learned the most in this conference and it had me really excited. Morgan was energetic and funny and he really made me want to get out and see the world. I am happy I am starting young!
Shabnam Asthana started off the presentation by noting that globalization is inevitable. Everything is leading toward connection and we need to embrace and roll with it. She compared Public Relations to a landscape, which made everything so much clearer for me. PR involves hills (peaks and challenges), plateaus (comfort zones), pits (troubles), and caves (unknown zones). The modern PR landscape also involves waterfalls and many pits and peaks. I could relate this to my school work and my major, and it was nice to see a professional explain it in a fun way.
She told us to color our own worlds and to define our worlds in our own ways. Think about how we see the world. I see the world as a place for me to explore, and I would love to do that and color my experiences along the way. In order to do this we must have various skills like adaptability, research, knowledge on how to adapt to the complexity of simplicity and complexity, knowledge of trends, intelligence, sensitivity, team player skills, and written ability.
From learning more about global companies, you also need to familiarize yourself with diversity. We will be meeting so many people in our fields and it is important to know that everyone is different. Like these tips, the next speaker Morgan McLintic was very different. Both speakers were from different places with different outlooks and backgrounds but they were very qualified to teach about this topic.
Morgan works for Lewis PR and he taught us how to be a global communicator. Only 46% of money spent in PR is in the United States. The other 54% is somewhere else! This is important because when working somewhere you might need to reach out to subsidiaries in other countries. There is a huge market to branch out, and it helps if you are a global communicator.
He told us examples of why we would travel in a PR company and some were for press tours, PR summits, to open an office for an agency, to manage an agency, to pitch to new businesses, for crisis management, and to support international offices. If we want to do any of these things we should set our eyes on a company with a global presence. Before working there it would be a good idea to learn a new language and follow global events. It is important to know what is happening in the world and it will give you a leg up. An easy way to gain credibility would be to start a blog about international travels.
I learned the most in this conference and it had me really excited. Morgan was energetic and funny and he really made me want to get out and see the world. I am happy I am starting young!